In
developing its own wristwatches Casio began with the basic question,
""What is a wristwatch?"" Rather than simply making a digital version of
the conventional mechanical watch, we thought that the ideal wristwatch
should be something that shows all facets of time in a consistent way.
Based on this, Casio was able to create a watch that displayed the
precise time including the second, minute, hour, day, and month — not to
mention a.m. or p.m., and the day of the week. It was the first watch
in the world with a digital automatic calendar function that eliminated
the need to reset the calendar due the variation in month length. Rather
than using a conventional watch face and hands, a digital liquid
crystal display was adopted to better show all the information. This
culminated in the 1974 launch of the CASIOTRON, the world’s first
digital watch with automatic calendar. The CASIOTRON won acclaim as a
groundbreaking product that represented a complete departure from the
conventional wristwatch.
In
developing its own wristwatches Casio began with the basic question,
""What is a wristwatch?"" Rather than simply making a digital version of
the conventional mechanical watch, we thought that the ideal wristwatch
should be something that shows all facets of time in a consistent way.
Based on this, Casio was able to create a watch that displayed the
precise time including the second, minute, hour, day, and month — not to
mention a.m. or p.m., and the day of the week. It was the first watch
in the world with a digital automatic calendar function that eliminated
the need to reset the calendar due the variation in month length. Rather
than using a conventional watch face and hands, a digital liquid
crystal display was adopted to better show all the information. This
culminated in the 1974 launch of the CASIOTRON, the world’s first
digital watch with automatic calendar. The CASIOTRON won acclaim as a
groundbreaking product that represented a complete departure from the
conventional wristwatch.
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